Andrew Sillitoe is a business psychologist, performance coach, public speaker and author from London, England.

Blending 20 years’ experience as an elite international sportsman and coach along with three published books and an acclaimed TED talk,

Andrew’s innovative and straight-talking views on leadership, teamwork and strategy has resulted in his advice and guidance being sought after by key figures at several FTSE 100 companies.

In 1997, Andrew made the move to Canada to pursue a professional roller hockey career and develop his coaching skills. He succeeded in both, becoming the first British player to play professionally while his thriving coaching business was born.

In 2004, he moved into the corporate world as a sales and marketing consultant for Yellow Pages.

In 2007, his unique and visionary approach in business saw him headhunted by a consultancy to speak about a “winning mindset”. It proved the spark that lit his future career path.

Just a year later, he’d developed a new method to enable elite athletes and business leaders to fulfill their potential. This was the seed that eventually blossomed into his renowned 4 Keys Method.